After dropping title track ‘Rave Culture’ as the very first release of their new label (Rave Culture), W&W have lined up a massive collaboration as its banging follow-up. Their next single, ‘Ready To Rave’, sees the current #14 DJs in the world link up with none other than five-time #1 DJ in the world Armin van Buuren, who recognized the duo’s potential at an early stage and got them to join Amsterdam-based record label Armada Music a whopping ten years back.
Released in the wake of other smashing collaborations such as ‘If It Ain’t Dutch’ and ‘#D Fat’, W&W and Armin van Buuren’s ‘Ready To Rave’ is yet another monster tune bound to crack main stages in half. Judging by its enormous impact and infectious hooks, it’s no wonder this track has been conquering major festivals across the globe all throughout this year’s summer.
Observant fans may have already seen this collaboration coming. At the end of the music video of W&W’s ‘Rave Culture’, Armin van Buuren already played a small cameo role, which hinted toward a possible collaboration between the two globally acclaimed dance music acts in the near future. That moment has arrived today, accompanied by a music video bearing the same futuristic design as its predecessor.
Armin van Buuren: “It’s been such a pleasure to see W&W turn from two young, talented boys into one of the most successful dance music duos of our time. Each time we decide to collaborate, we hit it off instantly and get some amazing results in the studio, just like we did now with ‘Ready To Rave’. This track is definitely meant to get people to go nuts and rave relentlessly wherever in the world they are, so I hope everyone likes what we came up with this time.”
W&W: “When the idea of starting our Rave Culture label crossed our minds, we knew we wanted to center it around records that could really drive a crowd crazy. ‘Ready To Rave’ fits that bill completely, and it’s always nice to hit the studio with someone who has released many of these tunes. It’s been one of the biggest tracks from our live sets this summer, so we’re having high hopes for this one.”
A new rave movement is on the rise, and W&W are the ones responsible. Their new concept is meant to reshape the dance music experience for the most passionate ravers and marks the beginning of a new movement and label: ‘Rave Culture’.
A new music video has launched to magnify the impact of Rave Culture and its first release, which hints towards a possible collaboration with an electronic dance music legend in the foreseeable future.
As a label, Rave Culture builds on – and rebrands – the initial idea of Mainstage Music, but with a stronger focus on creative freedom. In addition to keeping an open mind toward many different sub genres of electronic dance music, the label will release music from artists such as W&W, NWYR and Maurice West, incorporating the Mainstage sound into the bigger picture.
W&W: “With our song ‘Rave Culture’, we wanted to answer the call of many fans about making a song that went back to the golden era of Bigroom, somewhere around 2012 and 2013. We took that sound and tried to create an updated version with today’s production standards.”
During this year’s edition of Amsterdam Dance Event, on October 19, Rave Culture is hosting a free launch party for fans at Club Nova. Fans can expect performances from W&W, Maurice West, D-Block & S-Te-Fan and a few other special guests. Make sure to join the movement by following @RaveCulture on Instagram.
When two of the hottest acts of today’s dance music scene link up, you know there’s a mainstage anthem heading your way. Fresh from thrilling the masses at the world’s most prestigious events, W&W and Vini Vici’s ‘Chakra’ finally sees its release on W&W’s Mainstage Music imprint.
LISTEN TO ‘CHAKRA’
‘Mustang’, W&W have been a main pillar in dance music. The Dutch duo, consisting of Willem van Hanegem and Ward van der Harst, boasts a slew of unbridled club stompers, from breakthrough single ‘Bigfoot’ to the more recent ‘Arcade’ (with Dimitri Vegas & Like Mike), ‘How Many’ and ‘Live The Night’ (with Hardwell and Lil Jon), each becoming reputable live set fixtures and festival highlights across the globe while racking up tens of millions of streams. The current #13 DJs in the world according to DJ Mag’s annual Top 100 DJs poll, W&W are always ready to sweep over music land with their ever-tempestuous productions and ‘Chakra’ is the next sonic storm from their hand.
The second part of the ‘Chakra’ equation, Vini Vici have got to be Trance music’s biggest sensations of recent years. Almost solely responsible for bringing Psy-Trance back to the biggest dance music festivals, they’ve graced mainstages across the globe and managed to become Beatport’s #1 Psy-Trance artists for two years in a row. Their link-up with Armin van Buuren and Hilight Tribe for ‘Great Spirit’ has already gotten fans drooling for months and ‘Chakra’ is sure to further that tradition.
W&W, Hardwell, and Lil Jon have finally put out their latest collaboration today. ‘Live The Night’ is the result of their full-blown team-up and is released on Mainstage Music, the record label of Dutch duo W&W.
‘Live The Night’ has been buzzing for two years now, ever since W&W and Hardwell played the track at Ultra 2014 for the first time. More recently, W&W played the track during EDC Las Vegas last month and yesterday, the track annihilated the main stage of Balaton Sound Festival in Hungary. In addition, Hardwell wreaked havoc with the track at The Flying Dutch and allowed for it to make a devastating impact at EDC Las Vegas as well.
Apart from being a main fixture in W&W and Hardwell’s live sets, ‘Live The Night’ soared in its makers’ own respective radio shows (Mainstage Podcast and Hardwell On Air).
After ‘Jumper’ and ‘Don’t Stop The Madness’, ‘Live The Night’ is the first team-up of the three Dutchmen to be released on W&W’s Mainstage Music.
Listen to Live the Night