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Wed. Aug 12th, 2020

SOLA ROSA UNVEILS SOCIALLY-CONSCIOUS NEW SINGLE AND VIDEO ‘FOR THE MIGHTY DOLLAR’ FEAT. KEVIN MARK TRAIL

3 min read

 

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Today 2nd July New Zealand artist Andrew Spraggon, crafting under the moniker Sola Rosa, teases more new music with for ‘For The Mighty Dollar’, featuring regular collaborator and former The Streets singer Kevin Mark Trail. The track is the second single from the forthcoming album, ‘Chasing The Sun’, due for release on 25th September.

The socially-conscious track is the follow up to the recently released single, ‘Searching For Love’ feat. Kiko Bun, which saw support at radio from the UK home of soulful music Mi Soul, with Indie London featuring the single in their ‘Singles of The Week’. Topically timeless, ‘For The Mighty Dollar’ challenges the endless struggle between commerce and the common good.

Long-time Sola Rosa collaborator Kevin Mark Trail gives a poignant message about the track; “money has been placed as the most important thing in the world and the divide between the rich and poor is still very wide. Many governments and corporations are still corrupt. Inequality, sexism, racism and injustice continue to reign. The aim of the song is to get people to think about the life we are living. The Covid-19 pandemic has given us time to question our values and direction, personally and globally, but what do we want? Who are we? What do we need? Where is the love? Could we be living better with each other and the planet as a whole?”

Reminiscent of the iconic funk and soul classics, ‘For The Mighty Dollar’ features solid beats, lush strings, bold horns and powerhouse backing vocals wrapped around a soulful lead. Long term Basement Jaxx collaborator and one of the UK’s top soul singers, Sharlene Hector delivers the BV’s, while Sola Rosa’s live band featuring Peter Leupolu, Michal Martyniuk, Dixon Nacey, Matt Short, Julien Dyne and Spraggon himself build the foundations of the track. The final addition of Mike Booth, Andrew Hall and Hadyn Godfrey on horns and strings from the Black Quartet complete the track.

The compelling short film accompanying the track – directed and edited by Elliot O’Connell/Askew One and shot by Gareth Moon – documents the environmental and societal impact of the COVID 19 lockdown on Sola Rosa hometown of Auckland City in New Zealand. Inviting the viewer to question whether the opportunity to reconnect to a slower pace of life is something that should be preserved, or whether their comfort lies in a return to the normality of a commerce-driven life. Talking about the visuals, the director explains; “the scope of what could be created for this video evolved as we progressed through the various levels of lockdown. It’s a really significant time in the world right now, and so much has happened in the last 10 weeks. The theme of the song is particularly poignant, particularly in this moment. Ultimately all our systems are so interdependent and tightly bound to capitalism and I wanted to bring that sense of increasing anxiety into play – leaving the viewer to ask themselves, is this really what we want?”

Sola Rosa’s history is littered with Number 1 releases, awards and critical acclaim in his home country of New Zealand, with accolades spanning over a decade. Highlights include a #1 album on iTunes and the IMZN Music Charts, multiple bNet and VNZMA nominations and awards for Best Electronica Album, Best Independent Release, Best Producer and Best Dance/Electronic Album.

 

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