A new rave movement is on the rise, and W&W are the ones responsible. Their new concept is meant to reshape the dance music experience for the most passionate ravers and marks the beginning of a new movement and label: ‘Rave Culture’.

Listen to W&W – Rave Culture

new music video has launched to magnify the impact of Rave Culture and its first release, which hints towards a possible collaboration with an electronic dance music legend in the foreseeable future.

As a label, Rave Culture builds on – and rebrands – the initial idea of Mainstage Music, but with a stronger focus on creative freedom. In addition to keeping an open mind toward many different sub genres of electronic dance music, the label will release music from artists such as W&W, NWYR and Maurice West, incorporating the Mainstage sound into the bigger picture.

W&W: “With our song ‘Rave Culture’, we wanted to answer the call of many fans about making a song that went back to the golden era of Bigroom, somewhere around 2012 and 2013. We took that sound and tried to create an updated version with today’s production standards.”


During this year’s edition of Amsterdam Dance Event, on October 19, Rave Culture is hosting a free launch party for fans at Club Nova. Fans can expect performances from W&W, Maurice West, D-Block & S-Te-Fan and a few other special guests. Make sure to join the movement by following @RaveCulture on Instagram.


In-studio, Craig Connelly’s been grappling with a big idea of late. It’s one whose seed began during production of his July club hit ‘The Universal’ and now goes atomic through ‘The Creator’.


Specifically Craig’s been doing the big-think on how to create a track that fulfills both the atmospherically underground yin and – in a single swoop, the floor-rushing yang. 

Not possible right?! Well that hasn’t deterred Mr. Connelly. So for Subculture Recordings 150th release, to nail it, he went to the outer limits.  

Naturally balance is the key and in pursuit of it, ‘The Creator’ walks the finest of production tightropes. Its intro plays a classic long game, amassing an intense array of blacker elements to build it out. Craig allows greater time for its ether to brew, modulating those over a lower, lengthier, flowing, growing ascent. The drums speak loud while the bass resonates low and ‘The Creator’s FX bias lies unflinchingly at the moodier end. 

For every synth shaft that breaks through, he counterweights with a darker element. For every melodic strain, Craig answers with a boomier drop or an even-more-thunderous-than-the-last, bass-heavy sequence. Even as the notes climb at the business end of the drop, he’s applies darker ballast and cooler vocal harmonics, ensuring its tone unwaveringly walks that line. 


A track that’s all things to all men & women?! Find out for yourself here from today: https://subculture.choons.at/creator



01: Craig Connelly – ‘The Creator’