ARMADA MUSIC PARTNERS WITH MAD FOX FOR AMSTERDAM CLUB NIGHTS

After close to twenty editions of ‘Armada Invites’ in its own in-office club and international spin-offs in dance music hotspots such as Miami, Armada Music has announced a very special collaboration in and for the Amsterdam club scene. The Entourage Group, the driving force behind many of the city’s hotspots, has invited Armada Music to host recurring showcases at high-end underground nightclub Mad Fox. The first edition of ‘Mad Fox Invites Armada’ will take place on May 17, 2018 from 11 p.m. till 4 a.m. (CEST).

With a line-up that includes German top act Thomas Gold, Armada Music CEO Maykel Piron himself and the Amsterdam-based record label’s A&R team, ‘Mad Fox Invites Armada’ is expected to turn into a monthly recurring series that draws artists, industry people and the nocturnal creatures of Amsterdam alike. Additionally, Armada Music will host a private ‘Armada Invites’ stream event in its own club on Wednesday, May 16 to set the tone for the madness at Mad Fox one day later.

 

Early 2017, The Entourage Group introduced Mad Fox to Amsterdam – a luxurious, intimate and cosmopolitan nightclub. Created by renowned hospitality entrepreneur Yossi Eliyahoo, Mad Fox brings a unique blend of table service clubbing and futuristic design to the lower floor of the W Amsterdam.

 

Maykel Piron, CEO Armada Music: “We’ve been doing well in terms of reach, fan support and coolness with the ‘Armada Invites’ events in our own club and the spin-offs in many other places around the world. However, we always felt that some people in the industry were missing out, those who are always working hard to ensure the scene’s growth. We loved the idea of getting them in one place with our artists and Amsterdam’s finest clubbing crowd to enjoy what we love so much: high-quality music that belongs to the clubs.”

For table bookings, please email reservations@madfoxclub.com or call +31 (0) 6 12 21 47 33.

ROGER SHAH & JES – STAR-CROSSED

Beating the drum for the advance his new artist album, Roger Shah gives audiences a singles-taste of what’s album-in-store come May. ‘Star-crossed’ reteams him with the expressive voice and every bit as illustrative songwriting of JES. 

Optimistic lift cautioned by emotional lament, ‘Star-crossed’ sees the awarding winning JES portray a love confronting some real world realities. Lyrical poignancies and vocal nuance cross on a tale as lyrically affecting as it is vocally touching.

Ranged across a rich span of mixes, each of Roger’s five versions has a different time of day or night play in mind. Through its Original, Extended and Coconuts & Pineapples interpretations, Roger’s music sets its story to ever-increasing degrees of shift and samba-ish sway. Adding to its strikingly bittersweet nature, beach-oriented tempos and trop-house styles/rhythms are spun elegantly into its production.

Passaging the track to the dancefloor, Roger skilfully translates these sonic ethics into its purpose-filled Club Mix. The package’s arc reaches its natural conclusion with ‘Star-crossed’s Extended Uplifting Mix, which delivers an irresistibly aerodynamic peak-of-the-night option.

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